![]() ![]() As sales of the 300 series grew, so did the internal accusations that the luxury brand was losing its exclusivity and that the short-term profits were diluting Origin’s overall cachet. While this success would be more than welcome anywhere in the galaxy, some within the company protested the move as “appealing to the lowest common denominator.” Furthermore, many saw the increase in production and the newly-widespread popularity of the 100 series as evidence that the company was following competitor Roberts Space Industries’ lead rather than keeping to their own path. The campaign paid off in the short term, rapidly increasing Origin’s single-seat market and leading to a three-fold increase in 300-series production. The early 2940s were marked by a massive increase in sales of Origin’s 300 line (the 300i luxury touring craft in particular), which was largely the result of an effort by veteran CEO Jennifer Friskers to reduce prices and increase availability to a wider audience. ![]() The recent launch of the 600i spacecraft line is the result of several years of internal strife at Origin Jumpworks and ultimately stems from a debate about the company’s future. 600i-Class Multi-Role Luxury Vessel DEVELOPMENT HISTORY The Case For Luxury This article originally appeared in Jump Point 7.1. ![]()
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